Copywriter
Growup.gif

Trunk Club

Trunk Club: Personal & Online Stylists | Clothes Subscription Boxes
There comes a time in every man’s life when it’s not only time to start acting like an adult, but dressing like one too. As we like to tell them,
Grow The Trunk Up


PRINT
Placement in heavily male trafficked locations

STARBUCKS PARTNERSHIP
Limited edition Trunk Club designed sleeves and cups. The sleeve (pictured left) features boyish styled clothing. Once removed, the polished Trunk Club outfit (pictured right) is revealed on the cup.

SOCIAL
A ‘What Not to Wear’ inspired Instagram Challenge where 25 men receive “Grow the Trunk up” boxes after being submitted for a style upgrade by their loved ones. Trunk Club will feature each winner’s transformation story on its Instagram.