It’s her home. She has the strength to repair, build, craft, paint, and create. Now she needs the tools to make her home her own.
Lowe’s aims to redefine the HomeMaker.
PRINT
We had to hand-draw these women because there are few appropriate images on the web of women working with tools
SOCIAL
We teamed up with Getty Images to get more Lowe’s HomeMakers on the web
RADIO
DIRECT MAIL
IN-STORE
Lowe’s renames their ‘Tools’ aisle to ‘Tools for Women’ to show that tools are simply tools
AD: Rachel Foos