Ripped jeans are trendy and people pay money for the rips. But Levi’s jeans are made for wear and tear, not tear and wear.
Levi’s wants to hear and then tell your “rip” story, so they encourage you to…
Earn Your Rips.
PRINT
Stories told in locations near where the rip occurred
INSTAGRAM
Share the story behind your personal rips with @ripsofevis by tagging #earnyourrips
PODCAST
Guided geolocated stories describing the rips of your city
IN-STORE ENGAGEMENT
AD: Maureen Barron